In an exciting move, popular short-form video platform TikTok has launched its new “Out of Phone” (OOH) offering, which allows content from the app to be displayed in cinemas, on billboards, and other public screens. This global offering aims to curate content specifically for different audiences and provide regularly updated videos that are engaging and current.
In other news, Netflix has reported positive subscriber growth in Q3, attributing it to their crackdown on password sharing. With plans to increase prices in select markets, the streaming giant added 8.8 million new subscribers during this period.
Lastly, China’s Temu has become a sensation in the South Korean market, challenging local e-commerce platforms and gaining nearly 400,000 downloads since its introduction in July. With exciting developments in the digital streaming and e-commerce landscape, these updates are sure to make waves in the industry.
TikTok Launches New OOH Offering
Introduction to TikTok’s new out-of-home offering
TikTok, the popular short-form video platform, has recently introduced a new out-of-home (OOH) offering called “Out of Phone.” This innovative feature allows content from the app to be displayed on various public screens, including cinemas and billboards. By expanding beyond the digital realm, TikTok aims to reach a wider audience and provide a unique and immersive experience.
Overview of the ‘Out of Phone’ feature
The “Out of Phone” feature enables TikTok users to see their favorite content in a different context. Instead of being limited to mobile screens, videos can now be enjoyed on larger displays, amplifying the impact of the content. This feature not only benefits users by enhancing their viewing experience but also opens up new advertising opportunities for brands.
Curated content for different audiences
To ensure that the content displayed through the “Out of Phone” feature resonates with different audiences, TikTok is curating videos based on specific demographics and interests. This personalized approach allows advertisers to target their desired audience more effectively, increasing the relevance and effectiveness of their campaigns.
Regularly updated content
One of the key features of TikTok’s “Out of Phone” offering is the regular update of content. TikTok understands the importance of staying current and engaging with its audience. By continuously refreshing the videos displayed through this feature, TikTok ensures that viewers always have access to the latest and most captivating content.
Platforms where the content will be displayed
TikTok’s out-of-home content will be showcased on various platforms, including cinemas, billboards, and other public screens. By strategically placing these displays in high-traffic areas, TikTok aims to capture the attention of a diverse audience. Whether it’s during a trip to the theater or a stroll through the city streets, users will have the opportunity to enjoy TikTok content beyond their mobile devices.
Netflix Q3 Results
Positive subscriber growth
Netflix, the leading streaming platform, has reported strong subscriber growth in the third quarter (Q3). Despite facing increased competition in the streaming market, Netflix added 8.8 million new subscribers during this period, surpassing expectations. This growth indicates the resilience of Netflix as it continues to attract and retain a global audience.
Impact of Netflix’s crackdown on password sharing
Netflix’s strategy to crack down on password sharing has proven to be effective in boosting subscriber numbers. By implementing measures to prevent unauthorized sharing of account credentials, Netflix has successfully encouraged users to sign up for their own accounts. This move not only enhances the platform’s revenue but also ensures a fair distribution of content access.
Increase in prices in certain markets
In addition to subscriber growth, Netflix has also announced plans to increase prices in certain markets. For example, in the United Kingdom, the cost of a basic subscription will rise by £1 to £7.99. This adjustment reflects the investment Netflix continues to make in producing high-quality original content and improving the overall user experience.
TikTok’s Global Audience
TikTok’s largest audience
TikTok’s largest audience is currently in the United States, as of July 2023. With its engaging and easily shareable short videos, TikTok has captured the attention of millions of users in the US, making it an influential platform for both creators and advertisers.
Statistical data on TikTok’s global reach
TikTok’s global reach is expanding rapidly, with millions of active users worldwide. The platform’s user base is not limited to a specific region or demographic, making it a highly diverse and inclusive community. TikTok’s engaging content and viral trends have made it a global sensation, attracting users from all corners of the globe.
Temu’s Success in South Korea
Overview of Temu’s entry into the South Korean market
Temu, a popular discount shopping app from China, has made a significant impact in the South Korean market. Despite facing competition from local e-commerce platforms, Temu managed to enter the market successfully and gain a strong foothold.
Significant number of downloads within a short period
Since its introduction to the South Korean market in July, Temu has achieved impressive download numbers. Between September 25th and October 9th, the app amassed 399,000 downloads, showcasing its popularity among South Korean consumers. This rapid growth indicates Temu’s ability to resonate with the local audience and provide a compelling shopping experience.
Competition with local e-commerce platforms
Temu’s success in South Korea has not gone unnoticed by local e-commerce platforms. The rise of Temu poses a challenge to established players in the market, as it offers competitive prices and a wide range of products. This competition benefits consumers, as they have access to more options and potentially better deals when shopping online.
